---
title: Six Reasons Car Dealers Need e-Bikes – Part 1
description: Every dealer would love (NEED) to grow revenue, but at what cost?
image: https://ebliss.global/hubfs/ALWAYS/Flyers/Photo%20-%20Part%201.png
---

# Six Reasons Car Dealers Need e-Bikes – Part 1

[ David Boyle ](https://ebliss.global/news/author/david-boyle)

President, Automotive  
[ALWAYS Bikes](https://alwaysbikes.com/), a division of eBliss Global

To view the downloadable article, [click here](https://ebliss.global/hubfs/ALWAYS/Flyers/ALWAYS%20Bikes%20White%20Paper.pdf?hsLang=en)

Reason #1: Hyper-efficient Return on Invested Capital (HEROIC)

![Photo - Part 1](https://ebliss.global/hs-fs/hubfs/ALWAYS/Flyers/Photo%20-%20Part%201.png?width=474&height=350&name=Photo%20-%20Part%201.png)

Every dealer would love (NEED) to grow revenue, but at what cost? With higher interest rates these days, smart businesspeople need to analyze investments not only from a total return standpoint, but also from a use of capital ROI. The table to the right shows a comparison between an ALWAYS e-bike and new and used vehicle data derived from NADA. It shows that from a pure return on capital perspective, selling an e-bike is much better use of capital than a car.

Looking at it differently, if you were to take the $45,000 invested in a new vehicle and purchase e-bikes, you would have 16 units that would net you $5,600 in gross profit, far greater than that of a single new or used vehicle. These are uncertain times, and “smart” investments will make the difference between winning and losing. HEROIC is not just an acronym, but a statement of fact for business operators that use their capital wisely.

*In my next post, we’ll discuss declining rates of driver’s license acquisition. If you’re an automotive dealer interested in learning more about adding e-bikes to your sales portfolio, call us at 888 341 6450, or visit us online at *[*www.alwaysbikes.com*](https://www.alwaysbikes.com)*.*

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